Kellogg Community College

Recruitment & Retention

Recruit, retain and expand. These multi-faceted campaigns carry numerous objectives, messages and multiple audiences. The “pathways” campaign incorporated out of home, direct, social media, print, theater and tv advertising. KCC is an excellent choice for students wishing to stay close to home which is a leading preference for students seeking a local pathway to a 4-year college or local workforce training. The campaigns were successful by capitalizing on key strengths to help grow its campuses in five locations in three counties.

In addition, our campaigns focused on key areas that included dual enrollment high school students, first time students and older non-traditional students. The importance of engaging high school students in dual enrollment enables juniors and seniors to earn college credits while pursuing a career. The campaign featured local success stories of students seeking occupational pathways and transfer programs that are close to home and easy to access.

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