The owners of a gym franchise were ready to go it alone. To do that though, this required a new name, fresh brand, and a unique vision for their gym. BluFish assisted with the name development process and then presented logo and brand concepts for the all-new One Mission Fitness gym. Our concepts received high praise and we were given the green light to bring all of our visions to life. Everything from interior and exterior signage, unique painting patterns and new red fans, to walls graphics and accent lighting were factored into the effort of creating an energetic vibe that is specific to One Mission Fitness. The transformation was stunning, and resulted in a happy client, happy agency, and even happier gym members.