Western Michigan University

Western Michigan University’s College of Aviation has turned to BluFish for several projects over the past few years, including elaborate jobs to celebrate the 75th anniversary of the program.  A 148-page coffee table book was created and unveiled at their anniversary gala. This beautifully designed keepsake book included a custom sleeve with the 75 year wings logo debossed and foil stamped into the cover.

Around the same time, a 75-foot wall mural was meticulously designed and installed inside of the College of Aviation’s main building. This mural is complete with a timeline of the first 75 years of aviation at WMU and beyond. With the help of the staff at WMU, we were able to secure all of the great historical photos and details needed to make this project a success. In the end, it was a seamless collaboration that resulted in something spectacular. It’s what we do: taking the information, details and goals of our client and using it to create something special.

Additionally, BluFish has been tasked with a multi-year mailing that targets prospective aviation students while they are still in high school. This includes an initial mailing followed by four more mailings as they near high school graduation and make their college decision. To keep up with current trends, we have also created a digital viewbook that can be accessed through USB wristbands. This forward-thinking not only saves money on printing, but it puts the information where students spend their time – in technology.

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