Media Planning & Buying

When it comes to buying advertising or planning our client’s media, it isn’t like it used to be. Traditional media outlets like newspapers and some magazines are seeing fewer subscribers. Consumers are using more new media channels to find news, information and resources based on their unique tastes, needs and wants.

Digital media channels continue to evolve from simple banner ads, to rich media targeted and retargeted ads based on user behavior, and ads can vary by the device be it a mobile phone, tablet, or desktop computer.

While our roots run deep in media planning and buying for clients, our approach remains constant; working with clients to identify the best media outlets, mediums and creative campaigns to deliver an ROI for their business. Here is an overview of the different types of media we can help you with:

  • Traditional Media – TV, Outdoor, Radio and Newspapers
  • Online or Digital Media – Mobile, Web Online Display, SEO/SEM, Social
  • Engagement Media – Video, Point of Purchase, Behavioral Targeting

You’ll get a dedicated team to identify the best opportunities for your business where we’ll be mindful of your budget and help you reach the right people via the right channels. Most importantly, our creative teams are able to tailor creative advertising campaigns based on the medium selected. So, if we begin with an outdoor campaign to build awareness, we’ll create website landing pages to measure effectiveness and supporting tactics like local print or digital ads, even social media efforts to support word of mouth.

If you’re looking to make the most of your media buys or advertising budget, or are just looking for ways to reach new customers, BluFish is an agency you can count on. How can we help you? Give us a call at 269.781.5849 or send a note, we’d be happy to talk.

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