Name, Image & Likeness Promotion

BluFish created a campaign to promote the name, image and likeness of Muhammad Ali. This campaign targets large organizations that may want to use photos, videos, the Muhammad Ali name, etc, in their marketing campaigns. Think "apparel" for Adidas. No need for original photography or video as we were provided with access to a vast library of photos and video of Ali in his prime that include training, public appearances, fights, etc. The footage was fascinating. We pulled quotes from the video archives, and images from the photo library to create a series of brochure collateral to give different levels of interested prospects. Additionally we created a print ad for the International Licensing Expo held in New York City highlighting the booth number for people to visit. Along with the brochures, the booth at the expo also included the video we produced using footage from the Ali archives.