Blog & News

BluFish Wins Gold Healthcare Advertising Award For Oaklawn Billboard Campaign

On April 30, 2018, the Healthcare Advertising Awards by Healthcare Marketing Report honored BluFish Consulting with a gold award for Oaklawn Hospital’s birth center billboard campaign. As the oldest and largest awards competition in the healthcare industry, over 4,000 entries were submitted this year alone. BluFish is honored to have placed in the top 10% of entries submitted nationwide.

“We’re a small agency in a small town, but we create some really great work that stands out even amongst national competition. It’s always exciting, not only for those of us here at BluFish, but for our clients as well, when the quality of our work is recognized at this level,” stated BluFish owner and creative manager, Ryan Traver.

BluFish has a longstanding partnership with Oaklawn Hospital, and they handle everything from website design and event branding, to video and social media management. The development of a solid brand strategy and creative plan has helped position Oaklawn as equals to the larger hospital systems in the region. For this award-winning project, a series of billboards promoting Oaklawn’s Birth Center featured simple, yet clever headlines like, “Where every day is labor day.”

The Healthcare Advertising Awards by Healthcare Marketing Report represent the healthcare industry’s largest awards competition. They rely on a national panel of judges to review all entries based on the measures of creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

Headquartered in Marshall, Michigan, BluFish was founded in 2000. BluFish is about branding and offering companies the expertise of a full-service brand and advertising agency without the staff overhead and expense of a traditional marketing agency relationship. BluFish builds better brands through a disciplined marketing approach, high-level creative and out-of-the-bowl thinking.

To see these billboards, and other work created for Oaklawn, click here.

Ryan Traver

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