“Ready for More” Campaign

More than just billboards.

This campaign included outdoor, transit, radio, and more out-of-home strategies to really give the "Ready for More" message legs. Large format graphics were installed around campus, and the community of Flint, Michigan, in an attempt to enliven the atmosphere. Not only did we want to reach prospective students, but we wanted to instill a sense of pride amongst current students and staff in order to generate word of mouth referrals to increase the student population.