Fitness Brand Development

The owners of a gym franchise were ready to go it alone. But to do so, they needed a new name, a fresh brand, and a unique vision for their gym.

BluFish assisted with the name development process and presented logo and brand concepts for the all-new One Mission Fitness gym. Our creative concepts received high praise and BluFish was given the green light to bring our vision to life, including everything from interior and exterior signage, custom-painted wall patterns, and newly installed wall graphics and red fans. Accent lighting was executed deliberately to create an energetic vibe specific to One Mission Fitness. The transformation was stunning and resulted in a happy client, happy agency, and even happier gym members.