We have a passion for bringing new life to existing brands and launching new brands. Still, it seems that the definition of “brand” is often misused. While we’re considered a brand strategy firm, we’re all about helping you identify your brand, what it means to the right audiences and reaching them through the right mix of media and marketing channels.
What’s in a Brand?
A “brand” only exists when customers say that it is so. So the use of the term “brand” or “branding” as a verb, as a way of thinking about the efforts of a marketing department or agency, isn’t correct in our opinion. A brand isn’t something created overnight. It’s developed through a series of key steps in defining the brand through strategy.
Whether your business is big, small or just getting started, you may have a wide range of brand assets already. Do you have a logo? Personality? Product? Reputation? Accolades? All of these are assets of your brand that need to be properly organized and leveraged to improve marketing performance.
Developing a Brand Strategy
Your brand strategy isn’t a one-time thing. It isn’t delivered by an agency or turned in by the team. Your strategy is created based on a solid understanding of your market, target audiences and points of differentiation. Then your message is created, delivered creatively and effectively with the goals in mind.
Your brand comes to life in implementation of the tactical phases of creative elements; logo design, campaign development, tag lines and more. The best executions are based on the strongest foundation of who you are, what you mean to your target audiences and how we can shape that brand creatively through proper messaging and placement.
Let’s talk more about your brand, and how we might help you define it, contact us today.